Young, hungry, black, and made for the creative industry: With an early start in the advertising industry at the age of 21, I’ve worked across a multitude of clients in the five years that I’ve been an Art Director. I have produced award-winning print, digital and integrated campaigns, and my work has featured on local and international stages. It is important for me to constantly grow my list of brands in order to push my boundaries and develop my craft. I am a “full-service creative” and excel in all parts of the creative process, from concept to rollout.
Saatchi & Saatchi
I’ve started a new role at Saatchi on two of the agency’s biggest brands, Old Mutual & Visa. Bringing my expertise in narrative-driven branding and concept-led design and art direction to the team.
September 2020 – Present
My stay at FoxP2 was short but meaningful. I worked on brands under the Tiger Brands account, Nat Geo Kids, and helped create impactful COVID-19 coms for Mediclinic which included #SaSalutes, a powerful tribute to the medical teams on the ground in South Africa.
April 2020 – June 2020
I’ve worked on brands such as Netflix, Spotify, Pizza Hut, Budweiser, Johnnie Walker, Energade, Kulula airline, Rawson properties, Tyme bank, Pick n Pay (the continent’s largest retailer), Santam and Sanlam (two of Africa’s biggest insurers), Beacon Sweets and Parmalat.
I’m big on company culture, so I was quite involved in culture while being a part of King James. I ran King James’s football team and was part of the party committee. Furthermore, I mentored interns in order to help them get a comprehensive perspective on what it takes to make it in the creative industry.
January 2016 – March 2020
Under The Hood Graduate Programme
I was part of the “Publicis Machine – Under The Hood” Graduate programme where we were tasked to conceptualise ideas under pressure while competing against various teams of industry graduates. My role was lead Art Director and my team was chosen as winners. The prize included an internship programme at Publicis Machine.
October 2015 – October 2015
Intern Art Director
When interning at FoxP2Labs, I worked on live briefs. Brands I worked on include SterKinekor, the “DriveDry” campaign, and Captain Morgan.
June 2015 – October 2015
Bronze – Print Advertising – Nat Geo Kids ‘Second Closest To Nature’
Advertising Feature – Wise 4 Afrika Consent Whatsapp Campaign
Finalist – Live Events – Mowgli 3D Cinema
African Cristal Festival
Silver – BetChaeliCant
Silver – Ad of The Month – BetChaeliCant
Best Ads on TV
Feature – Experiential – BetChaeliCant
Silver – Digital Craft – Santam Incubator
Bronze – Service Design – Santam Incubator
Craft – Digital & Interactive Communication: Use of Technology – Santam Incubator
Hiii Illustration International Competition
Bachelor of Arts in Visual Communication
Majoring – Art Direction (with Distinction)
Minoring – Design & Illustration
In my free-time during studies, I also worked as a part-time lecture where I taught first years the fundamentals of lateral thinking.
January 2013 – December 2015
Adobe XD, Final Cut Pro, FL Studio, Illustrator, InDesign, Photoshop