3 City Sphiti Phiti – Visual Identity

I was tasked with creating a visual identity for Three City Sphiti Phiti. Sphiti Phiti is a series of parties across South Africa’s three major cities with a heavy focus on trap music, gqom and hip hop. The idea was to create an identity that is distinct and communicates the underground nature of these parties. The art direction is lo-fi, accessible and dynamic to adapt to both social media and physical spaces.