The Brief
The campaign aimed to maximise brand awareness and build visibility among business owners nationwide, positioning GoTyme as a trusted funding partner. It focused on connecting with business owners by recognising that when they look at their shop, garage, restaurant, or office, they don’t just see what it is today—they see what it could become.
Strategy / Concept
In South Africa, the phrase “Ke Nako” carries cultural weight as a statement of intent, symbolising change, empowerment, and progress. The campaign used this as a rallying call, encouraging business owners to actualise their ambitions. By embodying urgency, belief, and possibility, it makes the impact of funding feel immediate, personal, and aspirational, resonating across both B2C and B2B audiences and positioning GoTyme not just as a funding provider, but as a partner in transformation.
Credits
Client: GoTyme South Africa
Agency: Iconic Agency
Creative Director: Thabiso Junior Ntuli
Creative Director: Warrick Sherrell
Creative Producer: Elly Roux
Director: Chulu Ratsibe
Editor: Chulu Ratsibe
Photographer: Avron Williams
DOP: Jono Kyriakou
Art Director & Stylist: Justin Jurd
Post Manager: Mathew Reeler
Colourist: Kyle Stroebe