Creative Approach
ASICS asked us to create social content for their Japan S™ and Tiger Runner™ II range. We had to find an elegant solution for showcasing multiple colour ways in a single video. A tiled system was introduced which both hero’d the products and allowed for an engaging piece of content across different content formats.
The art direction and styling put emphasis on the sneakers, with the tiles showing that they are versatile shoes for anyone’s style.
Credits
Client: ASICS South Africa
Agency: Iconic Agency
Creative Director: Thabiso Junior Ntuli
Creative Director: Warrick Sherrell
Creative Producer: Elly Roux
Director Assistant / Editor: Dumisani Sibanda
Photographer: Avron Williams
DOP: Daniel Walsh
DOP Assistant: Alexandre Ortscheit
Wardrobe & Stylist: Justin Jurd
Hair & Makeup: Alet Viljoen