Brief
Encourage Gen Z consumers to use Google Search as their preferred platform during the 2024 Olympic Games by demonstrating how it delivers fast, relevant, and useful information in the moments that matter.
Concept
Across Nigeria, Kenya, and South Africa, Gen Z turns to the internet for growth , building skills, staying informed, and shaping their paths. Google Search plays a quiet but powerful role in that journey, yet many remain unaware of its full potential. This campaign positions Search as an everyday ally in self-improvement, shifting perception from a source of facts to a driver of personal progress.
Credits
Executive Creative Director: Ana Rocha
Creative Group Head: Thabiso Junior Ntuli
Account Manager: Melissa Thomas
Copywriter: Mandisa Vilkazi
Art Director: Sebastian Dupper
Motion Design: Terrence Holt
Director: Kyle Lewis
Editor: Shelby Ncube
Motion Design: Terrence Holt
Post: Strangelove