Our Big Idea
Our mission was to launch a new brand campaign for Hollard Insure, one of South Africa’s largest insurers. Hollard stands out as a specialist insurer, covering various sectors and industries. Their distinctive, down-to-earth human approach sets them apart in the industry and is a big contributor to its success.
In a world where technology has taken over the insurance process, our task was to emphasize the importance of having an insurance partner who truly comprehends your business, right down to the finest details. Hollard believes in the value of personal connections, emphasizing the significance of eye-to-eye interactions and handshakes.
Our campaign aimed to reinstate the idea that having an insurance partner willing to understand your business intricately, one who isn’t afraid to get their hands dirty and can craft bespoke solutions based on unique needs, is paramount. The slogan, “We make it our business to know your business,” resonates at the heart of our campaign.
It’s a comforting statement that embodies the commitment we make when we say, “We Are Where You Are.”
Brand Film
Our brand film showcased the various industries that Hollard insures. Whether it’s agriculture, the ever-changing corporate landscape, the detailed orientated work of applied mechanics or humble hobbies that turn into businesses, we reminded our audience that at the heart of business is people and people want to be spoken to in their language. This simple idea drives the film forward, landing the importance of Hollard working with brokers who understand their clients needs intimately.
Visual Identity
We crafted a distinctive identity, incorporating unique patterns tailored for each insurance sector. These patterns serve to effortlessly differentiate each sector while establishing an instantly recognisable identity when combining various collateral, both in print and digital formats. The result was a contemporary identity infused with a human touch, echoing the brand’s tone of voice consistently across different mediums.
Tactical Digital
Our digital platform was strategically targeted with content tailored to the preferences of the broker audience. The pre-rolls were intentionally kept simple, providing flexibility for various executions across the sectors covered by Hollard in its insurance portfolio.
Hollard Insure – We Are Where You Are
Credits:
Executive Creative Director – Ana Rocha
Creative Group Head (Art Director) – Thabiso Junior Ntuli
Creative Group Head (Copywriter) – Warrick Sherrell
Strategy Director – Robynne Bisset
Group Account Director – Allistair Khanyi
Project Management Lead – Lerato Mtshali
Post Producer – Wendy Machanik
Production: FORT
Director: Amr Singh
Photorgraphy: Andile Buka
Strategy • Brand Campaign • Outdoor • Commerce
Hollard Insure and VMLYR Cape Town © 2023
