Santam – The Safety Incubator

South Africa is a new democracy facing many social changes. These in turn create unique safety challenges. On our roads. In our homes. And in everyday life. Billions are spent every year trying to provide safety, with not enough impact. Santam realised that we needed a different way to make South Africa safer. One that didn’t rely on tax money, police or corporate donations. One that didn’t just help clients when something went wrong, but prevented it from happening in the first place.