Director – Drew Murphy
Copywriter – Drew Murphy
Art Director – Gregory Booysen
Art Director – Thabiso J. Ntuli
Creative Director – Nkanyezi Masango
Chief Creative Officer – Alistair King
Bet Chaeli Can’t
We created an activation where Chaeli would ride a horse for five consecutive days. An extreme feat even for experienced riders. But instead of asking people to support her, we asked them to do what they’d always done and bet against her.
